We are Fellowship

We’ve just launched a unique and exciting project – Flexiteek Islands For Everyone – showcasing our CGI and development skills.

Flexiteek is a world leading manufacturer of synthetic teak boat decking and marine products.

In an industry that is awash with beautiful photos of amazing yachts, we set out to create a campaign that…

• Demonstrates that Flexiteek 2G is the perfect decking for all boat types, from small tenders to superyachts
• Showcases the decking as the star of the show (rather than the boat)
• Stands out from the crowd, and has the ‘Wow!’ factor.

Here’s what we did…
Working with our CGI partner, we created Flexiteek Bay, a stunning image that features a tropical island with a range of boats to suit all budgets  – ‘Flexiteek Islands For Everyone’.

We then built an interactive microsite so users can explore the boats and their deck designs. Our developers had fun using Vue and Tailwind for rapid prototyping, which then transitioned seamlessly to the finished product.

We’re delighted that Google’s Lighthouse has awarded the site a maximum 100 point score to each of its areas – performance, accessibility, best practices and SEO.

Along with the website, we’re also managing a global digital marketing campaign as well as designing printed ads for marine magazines. Finally, Flexiteek Bay will take pride of place in the new exhibition stands we’re producing for this season’s boat shows around the world.

Explore for yourself: https://islandsforeveryone.flexiteek.com

We went into lockdown with a team of 12. Now, as we take our first, tentative steps out of lockdown, there are 18 of us.

That’s a 50% growth in posts, including three more web developers, a finance manager, an account manager, and another graphic designer.

Recruiting staff remotely has been an interesting experience. Last week, all of us got together for the first time. We had a meal outdoors and reassured ourselves that we’re all fit and functioning.

Looking back it seems crazy that our pre-Covid policy was to allow staff just one day per week working from home. Our new hybrid model of homeworking and some time in the studio is definitely here to stay. Going forward we plan to be very flexible, while still making sure the whole team get together on a reasonably regular basis.

Quiz nights on Zoom have partly filled the social gap, but we’ve all really missed lunches at the pub and our walks and talks around the scenic Hartest countryside. And while remote scrum sessions have worked well using Zoho Sprints, they’ve definitely been sit downs rather than stand ups.

Thankfully, we’ve been busier than ever – more on that to follow.