Our Head of Strategy, Paul Lewis, is now one of the world’s first group of Certified Brand Strategists. He spent an intensive study week with branding legend, Marty Neumeier, exploring and applying principles designed to make businesses more attractive to more customers. Paul’s team of six worked on refreshing the Harley Davidson brand, to broaden its appeal. Over the final 24 hours they had to produce a Superbowl ad, for which he wrote the script.
Watch their advert on Paul’s LinkedIn page here.