‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that influence ...
I still come across quite sizeable businesses that think branding means little more than a new or refreshed logo. And thus a simple design job ticks the branding box. Which means we marketers have failed to sell the importance and impact of a strong brand. Ironic, given we’re i...
As WordPress specialists, the Fellowship team recently attended WordCamp London 2019, for the third year running. Our Digital Account Manager Matt covers a range of topics from some of the sessions we attended.
I took my son to the air museum at Duxford at the weekend. We marvelled at the Concorde, soaked in the atmosphere of the WW2 Operations Room and competed to see who has the faster reactions. (Modesty prevents me saying more.) After lunch in the café, we walked among the old p...
So, your agency/designer/copywriter just presented something new. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it – not least because it’s very different from what you’re used to. While you dislike giving negative feedback...
If you know anything about Wordpress, you'll probably know that sites based on it use plugins and themes. Plugins are used to extend the core functionality of Wordpress and themes are used for the presentation (layout and styling) of the website. We love Wordpress here at Fellow...
Relax. You’re not alone, many businesses do. Don’t relax too much. This stuff really matters. I once asked the MD of a new client whether his business had a strategy. Back came the answer, “Our strategy is growth.” That’s not a strategy. That’s a woolly and rather...
“Your brand is the future cash flow of your business.” So says Tim Ambler, arguably Britain’s greatest marketer. A strong brand enables you to charge more for your products and services, ride out economic downturns and attract higher quality clients and staff. Yet, many bu...
It would be easy to think ‘everyday’ businesses on a budget have little in common with how billion dollar brands tackle their marketing. But if you would like to attract more customers and outsmart the competition, then read our four 'big brand' lessons to apply to your business.
This blog post covers everything you need to know about keeping your passwords secure, along with some hard truths about how easily passwords can be hacked.
As a marketing agency, we understand SEO but we also understand that for many of our clients, it can often feel like a mystery - which is why we've put together this jargon-free tick list for you to read through. Long gone are the days of trying to trick Google or other search e...