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What we do isn’t rocket science. Nor is it easy. If it was, there’d be a lot more businesses building brilliant brands and enjoying significant growth.
Blog
Get noticed or get lost
When you look at your business alongside the competition, does it grab attention? Or does it look much the same as others in your sector?
If you want to make it big, you need to think small
‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...
Rebrand or refresh – which is best for your business?
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that influence ...
Isn’t it time your business took branding seriously?
I still come across quite sizeable businesses that think branding means little more than a new or refreshed logo. And thus a simple design job ticks the branding box. Which means we marketers have failed to sell the importance and impact of a strong brand. Ironic, given we’re i...
Fellowship attend WordCamp London 2019 – The Annual WordPress Conference
As WordPress specialists, the Fellowship team recently attended WordCamp London 2019, for the third year running. Our Digital Account Manager Matt covers a range of topics from some of the sessions we attended.
How to make your business as special as a Spitfire
I took my son to the air museum at Duxford at the weekend. We marvelled at the Concorde, soaked in the atmosphere of the WW2 Operations Room and competed to see who has the faster reactions. (Modesty prevents me saying more.) After lunch in the café, we walked among the old p...
How should you judge creative work?
So, your agency/designer/copywriter just presented something new. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it – not least because it’s very different from what you’re used to. While you dislike giving negative feedback...
Why to avoid using third party WordPress themes and a suggestion on a much better alternative
If you know anything about Wordpress, you'll probably know that sites based on it use plugins and themes. Plugins are used to extend the core functionality of Wordpress and themes are used for the presentation (layout and styling) of the website. We love Wordpress here at Fellow...
Do you struggle with strategy?
Relax. You’re not alone, many businesses do. Don’t relax too much. This stuff really matters. I once asked the MD of a new client whether his business had a strategy. Back came the answer, “Our strategy is growth.” That’s not a strategy. That’s a woolly and rather...
Are you investing enough in building your brand?
“Your brand is the future cash flow of your business.” So says Tim Ambler, arguably Britain’s greatest marketer. A strong brand enables you to charge more for your products and services, ride out economic downturns and attract higher quality clients and staff. Yet, many bu...
Four ‘big brand’ lessons you should apply to your business
It would be easy to think ‘everyday’ businesses on a budget have little in common with how billion dollar brands tackle their marketing. But if you would like to attract more customers and outsmart the competition, then read our four 'big brand' lessons to apply to your business.