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If you want to make it big, you need to think small

If you want to make it big, you need to think small

‘Think Small’ is arguably the greatest advertising campaign of all time.

It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And paved the way for future imports from Japan.

Think Small changed the face of advertising

Today, its combination of strategic thinking and creative execution is needed more than ever. In a world of ‘me too’ marketing, smart thinking and creative ideas can lift lookalike brands out of mid-market mediocrity. Simples, as those mischievous meerkats would say.

Big agencies struggle to think small

Big teams and big offices demand big price tags. While the big hitters are busy on the biggest accounts, your work is handled by juniors learning on the job. And you get lumbered with big bureaucracy. Endless meetings. Expensive and restrictive retainers. Charges for simply answering your calls.

We’re a small agency with big ambitions

Minus the big egos that often go with them. Our three principals manage all client work, supported by our team of skilled specialists. It’s a simple model, designed to deliver cost effective results.

We’re big on strategic thinking, creative ideas and intelligent execution. Whether you want to build a distinctive and compelling brand, refresh your logo, rebuild your website, or boost your digital marketing, we can help.

Take a look at the case studies

See how we’ve transformed clients like Cheffins, Cambridge Econometrics, Cancer Research UK, and DP World London Gateway.

We’re always happy to come in for a chat over coffee. We’re also partial to chocolate biscuits – a small price to pay for what could be the start of something big.

To make your business bigger, call us on 01284 830888 or email hello@fellowship.agency.