News & Insights
Meet the team: Alex
Our Lead Developer, Alex Gant, has been with us since 2013 - a veteran in Fellowship terms. During that time Alex has worked on a huge variety of websites, e-commerce sites and back office integrations. The clients he’s helped range from local businesses such as Shires Re...
Meet the team: Greg
Art college graduate, Greg Goodson, is our Senior Web Designer. He joined Fellowship at the end of 2019 when his company, Rubious, merged with us. A big sports fan, Greg supports Ipswich Town and went to see the Masters Snooker at Alexander Palace earlier this month. His all t...
Meet the team: Aaron
Web Developer, Aaron Lewis, has been with Fellowship for a decade. Those ten years have seen London host the summer Olympics, Britain vote to leave the EU and Covid take over the world. Aaron says it feels just like a blur. “It’s gone so fast it’s hard to imagine...
Meet the team: Paul
Many years ago, our Head of Strategy, Paul Lewis, spent a balmy summer selling oriental rugs to tourists in Istanbul’s Grand Bazaar. (Still his favourite job ever - apart from this one, of course). Paul’s a Certified Brand Strategist. This is a fancy way of saying he can h...
Meet the team: Darren
Fellowship founder, Darren Hickey, has had a lively career following a range of creative pursuits. Aged 13 he got heavily into the hip hop scene – music, graffiti and breakdancing. In his early years he did graffiti commissions ranging from friends’ bedrooms to youth clubs...
How to increase E-commerce sales
The golden rule with eCommerce is to make it as easy as possible for people to buy from your website. This list of useful tips will increase conversions and generate more revenue from your online shop.
What’s your marketing problem?
What we do isn’t rocket science. Nor is it easy. If it was, there’d be a lot more businesses building brilliant brands and enjoying significant growth.
Brand your business to get you noticed
When you look at your business alongside the competition, does it grab attention? Or does it look much the same as others in your sector?
To make it big, think small
‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...
Rebrand or refresh – which is right for you?
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that infl...
Isn’t it time your business took branding seriously?
When it comes to branding, even some sizeable businesses think it means little more than a new or refreshed logo. And that a simple design job ticks the branding box. Which means we marketers have failed to sell the importance and impact of a strong brand. Ironic, given we’re i...
Fellowship attend WordCamp London 2019 – The Annual WordPress Conference
As WordPress specialists, the Fellowship team recently attended WordCamp London 2019, for the third year running. Our Digital Account Manager Matt covers a range of topics from some of the sessions we attended.
How to make your business as special as a Spitfire
I took my son to the air museum at Duxford at the weekend. We marvelled at the Concorde, soaked in the atmosphere of the WW2 Operations Room and competed to see who has the faster reactions. (Modesty prevents me saying more.) After lunch in the café, we walked among the old p...
How to judge creative work
So, your agency/designer/copywriter just presented you with some new creative work. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it. Not least because it’s very different from what you’re used to. While you dislike giving ne...
Why to avoid using third party WordPress themes and a suggestion on a much better alternative
If you know anything about Wordpress, you'll probably know that sites based on it use plugins and themes. Plugins are used to extend the core functionality of Wordpress and themes are used for the presentation (layout and styling) of the website. We love Wordpress here at Fellow...