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Meet the team: Alex

Our Lead Developer, Alex Gant, has been with us since 2013 - a veteran in Fellowship terms. During that time Alex has worked on a huge variety of websites, e-commerce sites and back office integrations. The clients he’s helped range from local businesses such as Shires Re...

Meet the team: Greg

Art college graduate, Greg Goodson, is our Senior Web Designer. He joined Fellowship at the end of 2019 when his company, Rubious, merged with us. A big sports fan, Greg supports Ipswich Town and went to see the Masters Snooker at Alexander Palace earlier this month. His all t...

Meet the team: Aaron

Web Developer, Aaron Lewis, has been with Fellowship for a decade. Those ten years have seen London host the summer Olympics, Britain vote to leave the EU and Covid take over the world. Aaron says it feels just like a blur. “It’s gone so fast it’s hard to imagine...

Meet the team: Paul

Many years ago, our Head of Strategy, Paul Lewis, spent a balmy summer selling oriental rugs to tourists in Istanbul’s Grand Bazaar. (Still his favourite job ever - apart from this one, of course). Paul’s a Certified Brand Strategist. This is a fancy way of saying he can h...

Meet the team: Darren

Fellowship founder, Darren Hickey, has had a lively career following a range of creative pursuits. Aged 13 he got heavily into the hip hop scene – music, graffiti and breakdancing. In his early years he did graffiti commissions ranging from friends’ bedrooms to youth clubs...

If you want to make it big, you need to think small

To make it big, think small

‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...

Rebrand or Refresh

Rebrand or refresh – which is right for you?

Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that infl...

how should you judge creative work

How to judge creative work

So, your agency/designer/copywriter just presented you with some new creative work. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it. Not least because it’s very different from what you’re used to. While you dislike giving ne...

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