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Type: Industry

New insights and predictions in Google Analytics 4

We're really excited about the new release of Google's web analytics platform, Google Analytics 4. The latest version has a new property type that features deeper audiences integration with Google Ads, AI-powered insights and predictions, cross-device measurement capabilities and...

UTM Tagging for Google My Business

One of the real benefits of digital is the ability to track your marketing and analyse where traffic to your website is coming from. We recently discovered this great post explaining UTM tagging for Google My Business that will help you see GMB traffic more clearly within your an...

It’s now free to sell on Google

With the retail sector continuing to face tough times, Google are advancing their plans to make it free for merchants to sell on Google. From next week, search results on the Google Shopping tab will consist of free listings, helping merchants better connect with consumers, wheth...

Google removes average position and introduces new metrics

Until now, Google allowed you to view the average position of the Ads you run but has now decided to remove this feature and replace it with new metrics. Instead, we will see the following new metrics, which we can target and use to measure campaign success: Top impressio...

Google starts mobile first indexing

Since a higher percentage of users now access Google Search with a mobile device rather than desktop, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. So, it’s now vital that Googlebot can access and render your mobile page content and resou...