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Wilks commissioned us to promote their synthetic teak 'dek-king' product to the superyacht market. We designed and produced a luxury brand, brochure and stunning website to showcase the product, themed around the proposition of Bespoke Decking Redefined.
Creating a premium brand
To ensure Dek-King's new Superyacht brand appealed to the target market of high-end, luxury boatbuilders, we chose a bold and elegant serif font.
We designed and built a sophisticated, single-page website to showcase the qualities of synthetic teak to the owners and builders of prestige superyachts.
We used spot varnish and foil blocking to give our brochures a luxury feel that appeals to the target audience.
Thanks to Fellowship's exacting standards and design skills, our new brochures and website have seriously impressed the wealthy and discerning audience we're targeting.CHRIS BERRY Joint Managing Director, Wilks