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Case Study

Kitchenology Rebrand

Sector:
Retail
Region:
East Anglia
Client Contact:
Managing Director

We carried out a strategic review of Kitchenology's brand and positioning. From this we developed a new brand, website, advertising and marketing materials, designed to attract higher value clients in line with the quality of its products.

The Objective

Create a premium quality brand and website to reflect the quality of Kitchenology's product range and attract higher value clients.

Kitchenology's brand and website lacked the luxury look and feel of its high end, German kitchens. As a result it was attracting visitors to its showroom, who were not in the market for such a high end product.

Our Solution

We carried out an analysis of Kitchenology's market, its clients and competitors, including some mystery shopping visits.

From this we developed a positioning and story themed around Kitchenology's core capabilities – exceptional craftsmanship, exceptional design and exceptional finish.

The Result

Together with our advertising and digital marketing, the new brand, website and story have attracted a steady flow of showroom visitors, resulting in an increase in higher value orders.

Fellowship have created a fabulous new brand and website for us. They're always available to help with any marketing issues and the quality of their work is exceptional.
Jennifer Shaw Director, Kitchenology