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Client Story

Building a Better Future for Lignacite

Manufacturing / Construction
Client Contact:
Marketing Manager

For 75 years, Lignacite’s sustainable masonry products have been chosen to construct some of Britain’s most iconic buildings, including The Gherkin, The Shard and the ‘Walkie Talkie’ building.

lignacite multi device shot

The Objective

Lignacite want to be recognised as the construction industry’s leading producer of high-quality concrete blocks. They needed a new website to showcase their company and products in an engaging way that leads to meaningful sales enquiries.

The Objective
Our Solution

Our Solution

We scoped, designed and created a bespoke, WordPress-powered website that reflects the values and quality of the Lignacite brand.

The resulting site provides a smooth and seamless experience across a range of devices. It also ensures key information is easy to access and use, and includes special features to stand out from the competition.

Interactive projects map

To show off the impressive range of buildings that feature Lignacite blocks, we built a custom interactive map. This uses the Google Maps API to illustrate the widespread popularity of their blocks and highlight their biggest projects.

With over 2,000 pins at launch, optimising the map was a big challenge, but one we relished.

Block Application Locator

Block application locator

This custom built tool helps visitors understand how Lignacite products are used within various different building types. It also guides them on which products they may need for their own projects.

Users can explore, zoom into and pan around interactive building illustrations. As well as being fun and interactive, it’s designed to help drive sales enquiries.

screens showing block applicator

Product datasheets

Many visitors to the site download and print product datasheets for use elsewhere. On the previous site these went out of date quickly.

We solved this problem by generating these PDF datasheets automatically from information on the website. The sheets are now updated as and when the products are. They’re also optimised for easy printing.

Product Datasheets
Specification Builder

Specification builder

To help site visitors find the right blocks for their projects, we created an online product specification builder. This is a multiple choice “quiz” that poses a series of questions about the user’s project before recommending suitable products. It also gives Lignacite this information so they can follow up afterwards.

Ligancite about page

The Result

The final website does justice to the quality of Lignacite’s products and brand. It also provides an outstanding user experience that will help generate more and better leads.

View the website here.

The Result
Tom Tawell

Choosing Fellowship was absolutely the right decision. Their designers and developers have been excellent. Fellowship are a friendly, hardworking, skilful and resilient team. Receptive to feedback and keen to collaborate, they were positive and professional throughout the six-month process. Their ability to solve problems and find creative solutions enabled us to fulfil all elements of the brief.”

Tom Tawell Marketing Manager Lignacite
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