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Case Study

New Product Launch for Wilks

Sector:
Marine
Employees:
25-50
Client Contact:
Marketing Manager / Board of Directors

Wilks is a world leader in the manufacture and supply of impact protection and decking systems, with a wide range of specialist profiles for use within the marine and shopfitting sectors.

The Objective

Wilks wanted our help with launching their revolutionary new Click product into a competitive marketplace for boat fendering products.

Our Solution

We started by taking a detailed look at the product to understand what makes it different and special. Click is quick and easy to fit, looks fabulous and it will last for many years.

These key benefits became the main focus of the website landing page, which we wireframed.

Product images.

Our next challenge was to produce attractive and interesting, high quality images of the product.

After first trying photography, we switched to 3D modelling / CGI and built models of the product in all sizes. This worked well and, combined with some post production work, resulted in impressive product images.

Animated video.

To show how simple Click is to fit, we used our 3D software to produce an animated video illustrating the three easy steps:

  • Fix track to boat
  • Click on fender
  • Attach end caps

Copywriting.

We wrote the copy for all marketing materials. We kept the wording short and punchy, with a focus on product benefits.

Graphic design.

We also produced a range of materials including a sales brochure and printed ads for trade publications.

Exhibition stand.

Showing off the new product at boat shows was a top priority.

We helped design the exhibition stand and produced the wrap for a freestanding Click display unit.

Website landing page.

We designed and built a bespoke Click landing page, complete with animations and other interactive elements.

The landing page received maximum scores for Accessibility and Best Practices in Google’s PageSpeed Insights.

View the Click landing page here.

Digital marketing campaign.

We devised and managed a digital campaign, consisting of web banners and social media posts.

Product photography.

Our photographer captured and edited a range of images for use on the E-commerce website and elsewhere.

The Result

Our work has helped to launch Click successfully and earn it an enthusiastic reception in the marine sector.

View the Click landing page here.

Chris Berry

Thanks to Fellowship, sales of Click have got off to an impressive start. As ever, the Fellowship team have been hugely creative, responsive, and effective.”

Chris Berry Joint Managing Director Wilks
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