Digital Marketing
Too many agencies will have you believe digital marketing is a dark art. They promise the moon, charge the earth and deliver peanuts – at prices that will make your eyes water.
We’re different
We create campaigns tailored to your specific needs, applying a mix of creativity, intelligence and discipline, to connect with your customers and ensure measurable results.
With our help, you’ll soon come to see your digital budget as an investment, rather than an expense.
Selected Digital Marketing Clients
SEO – Search engine optimisation
With over six billion searches each day, SEO is complex, constantly changing and potentially overwhelming. We work with you to understand what you offer and what your customers are looking for.
Then we create a targeted SEO strategy that enables search engines to find your content. Unlike paid search, we can’t buy your position, but we can move you up the rankings.
Driving traffic to your website is pointless unless you’re attracting the right people. How you rank for a single keyword can make the difference between winning a customer or not. By using multiple tools we identify which keywords to focus on, and help you create rich, unique content to match.
We can review and tackle the issues that may be impacting your ranking – from crawlability to mobile usability, the technical aspects of your website play a major role. We utilise the latest developments in SEO including Schema Structured mark-up, one of the most under-appreciated yet powerful ways to make your business stand out online.
A website’s ability to rank well for keyword search terms is underpinned by the strength of the website as defined by the quality and quantity of referral links from other websites. Using our SEO tools, we can recommend outreach strategies and review your website’s level of trust against competitors.
For businesses where location is key, ranking within the local ‘3 pack’ is often something we are asked about. We can identify improvements to your local listings and use our software to update NAP* across 1000s of online directories – the website itself only contributes to 14% of the local pack ranking factors.
Client Focus
One of Suffolk’s longest established estate agents, Shires was suffering from very low presence within search results. In a highly competitive industry, Shires tasked us with getting their website onto page one of Google for searches relating to each of their branch locations.
We undertook extensive keyword research, identified technical SEO improvements and set to work with a targeted SEO strategy.
Result – the Shires website has leapfrogged competitors, as well as Rightmove, to the top of page one for key search terms. This has produced a significant increase in website traffic and online enquiries.
Paid Search Advertising
Paid search enables you to easily track ROI by tracking conversions across campaigns. We connect you with the right customers at the right time, using keyword targeting and remarketing.
We are Google Certified and run paid search campaigns across Google Ads and Bing, as well as social media networks. We monitor performance and make adjustments to ensure your ads remain as effective as possible. And we provide you with detailed and transparent reporting.
You can try paid search with very little risk – we offer full flexibility, no tie-ins and work within a budget set by you.
Client Focus
Spend decreased, clicks increased
A leading supplier of underfloor heating systems across the UK, uHeat was managing its own PPC campaigns. They soon discovered that time spent on PPC could be spent more effectively on managing other areas of the business.
Since we took over their paid search campaigns, we have cut their monthly spend by 25% and increased clicks by 15%. We continue to refine their campaigns using a variety of PPC platforms to increase online sales and enquiries.
Email Marketing
This remains one of the most cost effective forms of marketing. We can produce distinctive email campaigns that will build loyalty, trust and awareness for your brand, as well as generating new enquiries and sales.
We use MailChimp, which ensures campaigns work perfectly across all devices and offers advanced segmentation and reporting. Using the powerful marketing automation feature, we’ll make sure your email campaigns reach the right people at the right time, by targeting your customers based on behaviour, preferences, and previous sales.
Client Focus
Increasing footfall to store
No44 Furniture & Fine Things is an upmarket furniture store in Cobham, Surrey. Formerly known as Antics Furniture, they commissioned us to create a new brand and website, plus an email marketing campaign to raise awareness of their change of name.
With the new name now successfully established, our regular email campaigns promote their range of indoor and outdoor furniture, highlighting promotions throughout the year. They have proven highly effective at encouraging customers to visit the store, resulting in a marked increase in sales.
Conversion rate optimisation
Are you disappointed with the number of enquiries generated by your website? Combining detailed research with analysis of your users’ on-site behaviour, we can highlight the existing barriers to conversion and make your website convert more of its traffic.
Working collaboratively with you, we will run A/B split testing and optimise the key elements of your website to increase the percentage of visitors that complete the goals you set. Even small changes can make a big impact – the skill lies in identifying them.
Client Focus
Enquiry form redesign
During our analysis of uheat’s website data, we identified a huge proportion of users were either bouncing off the ‘Quotation Request’ page or exiting midway through. This was largely due to its unattractive, text-heavy layout that requested far too much information from the prospect and was almost impossible to complete on a smartphone.
We completely redesigned the form by breaking it down into three stages, removing unnecessary fields and introducing a responsive, icon-led design. The conversion rate of the new form is significantly higher with a 186% increase in quotation requests.
Visitor Insights
Would you like to know who is looking at your website? With our software, you can. It identifies which businesses visit your website and which pages they view. We can send you real-time alerts when businesses visit a specific area of your website, or land on a page from a specific keyword.
You can use this information to inform direct contact by your sales team, or to tailor and refine your marketing strategy to fit the types of businesses visiting your site. Used effectively, this sophisticated platform can help drive conversions and increase the return on your marketing investment.
Dashboard
Our dashboard product enables you to monitor all your digital marketing activity on one screen, with widgets showing website analytics, paid search, SEO, SEM, email marketing, social media activity and much more. It connects to hundreds of software platforms including Google Analytics, Google Ads, MailChimp, Moz, YouTube and all the major social media channels.
With dashboard you can see all your KPIs at a glance on desktop, tablet and mobile devices. Share branded dashboards with your colleagues and create automated, scheduled reports for your management team. Using TV Mode, you can output multiple, rotating dashboards to large displays to help keep your team informed and boost staff morale.
Stop wasting countless hours tracking your data on multiple platforms. Let us demonstrate what our all-in-one dashboard can do for your business.
Exceptional support
Whether yours is a small, owner-managed business, or a multinational with an in-house marketing team, we can provide flexible support packages covering strategy development, creative design, digital marketing and technical support. Our approach is:
Responsive
We’re here to help whenever you need us. Our speedy response and expertise guarantee peace of mind, whatever challenges you’re dealing with.
Flexible
Our support works on one month rolling contracts, rather than long term retainers. And you can change what you need each month, giving you complete flexibility and freedom.
Transparent
You’ll find our prices are competitive and fair. We can charge by the hour, or by the project depending on your requirements. Either way you get clarity, accountability and expert service from the outset.
Fellowship have worked with us to improve our online presence and enquiries through all aspects of digital marketing, resulting in a considerable increase in traffic to our website. Thanks to Fellowship’s superb dashboard product, we can monitor performance quickly and efficiently. I highly recommend them.
Richard Carrington
Director,
Shires Residential