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Digital Marketing

Too many agencies will have you believe digital marketing is a dark art. They promise the moon, charge the earth and deliver peanuts – at prices that will make your eyes water.

We’re different

We create campaigns tailored to your specific needs, applying a mix of creativity, intelligence and discipline, to connect with your customers and ensure measurable results.

With our help, you’ll soon come to see your digital budget as an investment, rather than an expense.

Selected Digital Marketing Clients

SEO – Search engine optimisation

With over six billion searches each day, SEO is complex, constantly changing and potentially overwhelming. We work with you to understand what you offer and what your customers are looking for.

Then we create a targeted SEO strategy that enables search engines to find your content. Unlike paid search, we can’t buy your position, but we can move you up the rankings.

Keyword Research

Driving traffic to your website is pointless unless you’re attracting the right people. How you rank for a single keyword can make the difference between winning a customer or not. By using multiple tools we identify which keywords to focus on, and help you create rich, unique content to match.

Technical SEO

We can review and tackle the issues that may be impacting your ranking – from crawlability to mobile usability, the technical aspects of your website play a major role. We utilise the latest developments in SEO including Schema Structured mark-up, one of the most under-appreciated yet powerful ways to make your business stand out online.

Off-page SEO

A website’s ability to rank well for keyword search terms is underpinned by the strength of the website as defined by the quality and quantity of referral links from other websites. Using our SEO tools, we can recommend outreach strategies and review your website’s level of trust against competitors.

Local SEO

For businesses where location is key, ranking within the local ‘3 pack’ is often something we are asked about. We can identify improvements to your local listings and use our software to update NAP* across 1000s of online directories – the website itself only contributes to 14% of the local pack ranking factors.

Client Focus

One of Suffolk’s longest established estate agents, Shires was suffering from very low presence within search results. In a highly competitive industry, Shires tasked us with getting their website onto page one of Google for searches relating to each of their branch locations.

We undertook extensive keyword research, identified technical SEO improvements and set to work with a targeted SEO strategy.

Result – the Shires website has leapfrogged competitors, as well as Rightmove, to the top of page one for key search terms. This has produced a significant increase in website traffic and online enquiries.

Website Sessions
45%
Increase
Avg. Search Position
183%
Increase

Conversion rate optimisation

Are you disappointed with the number of enquiries generated by your website? Combining detailed research with analysis of your users’ on-site behaviour, we can highlight the existing barriers to conversion and make your website convert more of its traffic.

Working collaboratively with you, we will run A/B split testing and optimise the key elements of your website to increase the percentage of visitors that complete the goals you set. Even small changes can make a big impact – the skill lies in identifying them.

Client Focus

Enquiry form redesign

During our analysis of uheat’s website data, we identified a huge proportion of users were either bouncing off the ‘Quotation Request’ page or exiting midway through. This was largely due to its unattractive, text-heavy layout that requested far too much information from the prospect and was almost impossible to complete on a smartphone.

We completely redesigned the form by breaking it down into three stages, removing unnecessary fields and introducing a responsive, icon-led design. The conversion rate of the new form is significantly higher with a 186% increase in quotation requests.

Quotation requests
186%
Increase

Visitor Insights

Would you like to know who is looking at your website? With our software, you can. It identifies which businesses visit your website and which pages they view. We can send you real-time alerts when businesses visit a specific area of your website, or land on a page from a specific keyword.

You can use this information to inform direct contact by your sales team, or to tailor and refine your marketing strategy to fit the types of businesses visiting your site. Used effectively, this sophisticated platform can help drive conversions and increase the return on your marketing investment.

Dashboard

Our dashboard product enables you to monitor all your digital marketing activity on one screen, with widgets showing website analytics, paid search, SEO, SEM, email marketing, social media activity and much more. It connects to hundreds of software platforms including Google Analytics, Google Ads, MailChimp, Moz, YouTube and all the major social media channels.

With dashboard you can see all your KPIs at a glance on desktop, tablet and mobile devices. Share branded dashboards with your colleagues and create automated, scheduled reports for your management team. Using TV Mode, you can output multiple, rotating dashboards to large displays to help keep your team informed and boost staff morale.

Stop wasting countless hours tracking your data on multiple platforms. Let us demonstrate what our all-in-one dashboard can do for your business.

Exceptional support

Whether yours is a small, owner-managed business, or a multinational with an in-house marketing team, we can provide flexible support packages covering strategy development, creative design, digital marketing and technical support. Our approach is:

Responsive

We’re here to help whenever you need us. Our speedy response and expertise guarantee peace of mind, whatever challenges you’re dealing with.

Flexible

Our support works on one month rolling contracts, rather than long term retainers. And you can change what you need each month, giving you complete flexibility and freedom.

Transparent

You’ll find our prices are competitive and fair. We can charge by the hour, or by the project depending on your requirements. Either way you get clarity, accountability and expert service from the outset.

Fellowship have worked with us to improve our online presence and enquiries through all aspects of digital marketing, resulting in a considerable increase in traffic to our website. Thanks to Fellowship’s superb dashboard product, we can monitor performance quickly and efficiently. I highly recommend them.


Richard Carrington
Director,
Shires Residential