Digital Marketing
Our range of digital marketing services will increase traffic to your website.
A sound investment
Targeted campaigns for reliable growth.
We create digital campaigns tailored to your specific needs, applying a mix of creativity, intelligence and discipline, to connect with your customers and ensure measurable results.
With our help, you’ll soon come to see your digital budget as an investment, rather than an expense.
You can try paid search with very little risk – we offer full flexibility, no tie-ins and work within a budget set by you.
SEO
SEO is complex, constantly changing and overwhelming.
We work with you to understand what you offer and what your customers are looking for.
Then we create a targeted SEO strategy that enables search engines to find your content. Unlike paid search, we can’t buy your position, but we can move you up the rankings.
Keyword Research
Driving traffic to your website is pointless unless you’re attracting the right people. How you rank for a single keyword can make the difference between winning a customer or not. By using multiple tools we identify which keywords to focus on, and help you create rich, unique content to match.
Technical SEO
We can review and tackle the issues that may be impacting your ranking – from crawlability to mobile usability, the technical aspects of your website play a major role. We utilise the latest developments in SEO including Schema Structured mark-up, one of the most powerful ways to make your business stand out online.
Off-Page SEO
A website’s ability to rank well for keyword search terms is underpinned by the strength of the website as defined by the quality and quantity of referral links from other websites. Using our SEO tools, we can recommend outreach strategies and review your website’s level of trust against competitors.
Local SEO
For businesses where location is key, ranking within the local ‘3 pack’ is often something we are asked about. We can identify improvements to your local listings and use our software to update NAP* across 1000s of online directories – the website itself only contributes to 14% of the local pack ranking factors.
Paid Search Advertising
Easily track ROI by tracking conversions across campaigns.
We connect you with the right customers at the right time, using keyword targeting and remarketing.
We are Google Certified and run paid search campaigns across Google Ads and Bing, as well as social media networks. We monitor performance and make adjustments to ensure your ads remain as effective as possible. And we provide you with detailed and transparent reporting.
You can try paid search with very little risk – we offer full flexibility, no tie-ins and work within a budget set by you.
Email Marketing
One of the most cost effective forms of marketing.
We can produce distinctive email campaigns that will build loyalty, trust and awareness for your brand, as well as generating new enquiries and sales.
We use MailChimp and Campaign Monitor, which ensures campaigns work perfectly across all devices and offers advanced segmentation and reporting. Using MailChimp’s powerful marketing automation feature, we’ll make sure your email campaigns reach the right people at the right time, by targeting your customers based on behaviour, preferences, and previous sales.
Conversion rate optimisation
Disappointed with the number of enquiries generated by your website?
Combining detailed research with analysis of your users’ on-site behaviour, we can highlight the barriers to conversion and make your website convert more of its traffic.
Working collaboratively with you, we will run A/B split testing and optimise the key elements of your website to increase the percentage of visitors that complete the goals you set. Even small changes can make a big impact – the skill lies in identifying them.
We understand one size doesn’t fit all. We choose the right digital marketing channels for your business, for the best ROI.”
Matt Johnson Client Services Director at Fellowship
Dashboard
Stop wasting time tracking your data on multiple platforms.
Our dashboard product enables you to monitor all your digital marketing activity on one screen, with widgets showing website analytics, paid search, SEO, SEM, email marketing, social media activity and much more.
It connects to hundreds of software platforms including Google Analytics, Google Ads, MailChimp, Moz, YouTube and all the major social media channels.
With dashboard you can see all your KPIs at a glance on desktop, tablet and mobile devices. Share branded dashboards with your colleagues and create automated, scheduled reports for your management team. Using TV Mode, you can output multiple, rotating dashboards to large displays to help keep your team informed and boost staff morale.
Stop wasting countless hours tracking your data on multiple platforms. Let us demonstrate what our all-in-one dashboard can do for your business.
Thanks to Fellowship’s SEO work, our website has seen an increase in traffic of circa 42% with a marked new demographic of client and considerable growth in engagement from strong, strategically placed calls to action.”