Fellowship founder, Darren Hickey, has had a lively career following a range of creative pursuits.
Aged 13 he got heavily into the hip hop scene – music, graffiti and breakdancing. In his early years he did graffiti commissions ranging from friends’ bedrooms to youth clubs...
What we do isn’t rocket science. Nor is it easy. If it was, there’d be a lot more businesses building brilliant brands and enjoying significant growth.
‘Think Small’ is arguably the greatest advertising campaign of all time.
It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers.
The Beetle became a huge success and an enduring icon. And pa...
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
You can’t control it.
But you can improve it by managing the things you do that infl...
When it comes to branding, even some sizeable businesses think it means little more than a new or refreshed logo. And that a simple design job ticks the branding box. Which means we marketers have failed to sell the importance and impact of a strong brand. Ironic, given we’re i...
I took my son to the air museum at Duxford at the weekend. We marvelled at the Concorde, soaked in the atmosphere of the WW2 Operations Room and competed to see who has the faster reactions. (Modesty prevents me saying more.)
After lunch in the café, we walked among the old p...
So, your agency/designer/copywriter just presented you with some new creative work.
You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it. Not least because it’s very different from what you’re used to. While you dislike giving ne...
Relax. You’re not alone, many businesses struggle to develop a clear and cohesive business strategy.
Don’t relax too much. This stuff really matters.
I once asked the MD of a new client whether he had a business strategy. Back came the answer, “Our strategy is growth.”
...
“Your brand is the future cash flow of your business.” So says Tim Ambler, arguably Britain’s greatest marketer.
A strong brand enables you to charge more for your products and services, ride out economic downturns and attract higher quality clients and staff. Yet, many bu...
It would be easy to think ‘everyday’ businesses on a budget have little in common with how billion dollar brands tackle their marketing. But if you would like to attract more customers and outsmart the competition, then read our four 'big brand' lessons to apply to your business.
