News & Insights

Improving e-commerce product galleries
Most E-commerce product galleries look much the same. We think there’s a better and more effective way to present them.

Website usability – some valuable lessons
We have some valuable lessons on website usability from when we built a new website for the NHS Suffolk and NE Essex Integrated Care Board.

What are Core Vitals and how do they impact WordPress websites?
A brief look at what core vitals are and how they impact WordPress-based websites. Core vitals are another example of the ever-changing nature of the web and the importance of websites in embracing these changes for the benefit of their users.

Retrospective project: Sea Life website for Merlin Entertainments
Fifteen years on, I can clearly remember this huge project for Merlin Entertainments. It was the biggest website I’d worked on. The brief had some very challenging creative requirements – which was exciting!

Retrospective project: flexibletrips brochure and website for Thomas Cook
Intro Back in 2005, Fellowship was made up of just two people – Founder & Director, Darren Hickey (a graphic / web designer by trade) and David Vary, a full time graphic designer. Working from his dining room office wasn’t exactly easy and wasn’t fully disclose...

How to increase E-commerce sales
The golden rule with eCommerce is to make it as easy as possible for people to buy from your website. This list of useful tips will increase conversions and generate more revenue from your online shop.

Fellowship attend WordCamp London 2019 – The Annual WordPress Conference
As WordPress specialists, the Fellowship team recently attended WordCamp London 2019, for the third year running. Our Digital Account Manager Matt covers a range of topics from some of the sessions we attended.

Why to avoid using third party WordPress themes and a suggestion on a much better alternative
If you know anything about Wordpress, you'll probably know that sites based on it use plugins and themes. Plugins are used to extend the core functionality of Wordpress and themes are used for the presentation (layout and styling) of the website. We love Wordpress here at Fellow...

Which browsers should my website support in 2016?
When building a new website, deciding which browsers to support is a major consideration and one we take very seriously. This post briefly covers the different browsers used to surf the web, along with their popularity and usage. This will help you to ensure your website looks as good as it can to as many visitors as possible.

Is your website only targeting Desktop users?
If the answer is no, what does your website look like on a mobile and tablet? Whether the business you work in is an SME, large organisation or even a start-up, it is increasingly likely that your prospects and customers are accessing your website on their smartphone or tablet...

The importance of good website imagery and how to achieve great pictures on your own site
It's a fact that most people will look at a website's images before reading the words on the page. In this post, we explain this in more detail and offer some great advice to ensure that the images on your website make a fantastic first impression.

What is the key to creating successful web pages?
The rapid rise and continued growth in popularity of Content Management Systems like Wordpress and so many others has meant that more and more people are creating and publishing web pages. This post examines the creation of successful web pages that help your site stand out from the crowd and contribute to the success of your business or organisation.

Website Design Trends for 2016
In an industry as fast paced as the internet it is vital that as a web agency we keep on top of the latest trends and technology. Although many would argue that web design has recently moved away from very bespoke looking designs in favour of a more clean, flat and minimal look, ...

Find out the ‘true’ performance of your website
Whenever we start a new website project, we like to discuss the goals and objectives with the client. Once these are agreed we'll also discuss targets and benchmarks so that we've all got something to aim for. Before the new website is launched, we'll set up the agreed goals in G...