News & Insights
Find out the ‘true’ performance of your website
Whenever we start a new website project, we like to discuss the goals and objectives with the client. Once these are agreed we'll also discuss targets and benchmarks so that we've all got something to aim for. Before the new website is launched, we'll set up the agreed goals in G...
Referral spam is a blight on the internet that’s probably disguising your websites ‘true’ performance
Referral spam occurs when your website gets fake referral traffic from spam bots. This fake traffic is recorded in your Google Analytics property resulting in completely inaccurate web traffic statistics. This article fully explains referral spam and how, only by removing it, you can get an idea of the true performance of your website.