Snippets

Frustrated at how the Government are presenting the data from Public Health England, our client Vapourtec have used the raw data to calculate the number of reported daily cases of Coronavirus throughout locations within the UK. Our developers have worked with Vapourtec to present this valuable data on their website via animated graphs. This makes it as easy as possible for users to see the number of cases per million, updated on a daily basis.

Duncan Guthrie, Director of Vapourtec, was keen to compliment both Fellowship and the man who has been syphoning the data, Josh Ridgeway:

Fellowship have done a great job working with us to present the data exactly how we wanted it to display, within a short time frame. I also want to compliment Josh for the number crunching. Being able to take a complex set of data and present it in a way that everyone is able to access and absorb in a matter of seconds is such a valuable talent in this epoch of information overload.

View the COVID-19 UK Hotspot Tracker by Vapourtec here.

Throughout the last year, we’ve been working with Cheffins to improve their organic SEO. So far, our work has resulted in over 32,000 more users visiting the website via search engines.

When we started, the Cheffins’ website ranked on page 4 of Google for ‘estate agents cambridge’ – an incredibly competitive search term that averages 1,900 searches per month. A combination of on-page SEO improvements (working from our keyword research) and building industry-relevant links, the Cheffins’ site now ranks at the top of page 1 for ‘estate agents cambridge’ – an impressive achievement!

We continue to work with Cheffins to improve their organic rankings for keywords relating to their services.

We’d love to hear from Web Developers looking for a new challenge.

If that’s you, you can find out more here. Or, if you think you know just the person, please send them our way!

Like many of our clients, The Black Sheep Brewery in North Yorkshire has been significantly impacted by the current Covid-19 crisis. Since 20th March they have closed their popular visitor centre and pubs, cutting off two key revenue streams. Sales from supermarkets and the eCommerce website we built last year are now providing much-needed income for the brewery.

Under their retainer with us, our team have helped Black Sheep to create a range of online promotions which have resulted in these mind-blowing sales results in April*.

• Revenue: 2,210% increase
• Transactions: 1,581% increase
• E-commerce conversion rate: 455% increase
• Users: 184% increase

You can view our website case study here.

*Statistics based on April 2020 sales compared with April 2019.

One of the real benefits of digital is the ability to track your marketing and analyse where traffic to your website is coming from. We recently discovered this great post explaining UTM tagging for Google My Business that will help you see GMB traffic more clearly within your analytics account.

Our most recent lockdown launch was the PLC site for The Stanley Gibbons Group PLC, the world’s leading rare stamp merchant. Our brief was to create a crisp, clean design that focuses on Stanley Gibbons’ core offerings: services, shops & auctions.

You can visit the website here.

Google Ads has released a useful update to help local businesses trying to move goods during Covid-19: a curbside pickup indicator. This new feature is available for retailers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. Read the full article here.

Barclays has announced a significant equity investment in SaveMoneyCutCarbon, the digital aggregator that provides a unique marketplace focused on sustainability, offering cost-effective products and solutions to businesses and consumers.

We’re delighted for Mark and his team at SaveMoneyCutCarbon, as we know this investment will enable them to accelerate plans to grow nationally and beyond. We look forward to continuing to help support this goal.

When one of our clients called Touch of Ginger asked us to support their latest project, we didn’t hesitate. Specialists in designing and producing innovative branded merchandise including numerous trophies and medals for the world’s biggest sporting events (think London Olympics, Commonwealth Games, Rugby World Cup etc), Touch of Ginger are quite simply world class.

With Coronavirus having such a huge effect on all our lives, Touch of Ginger followed the Government advice and shut its doors. Keen to do something to help, they focused their expertise on a project to reward the extraordinary acts of skill, courage and commitment shown by the NHS and all key workers. They all ‘deserve a medal’, so that’s exactly what Touch of Ginger have designed and we’re proud to support their project and wish them the best of luck with approval from the Government.

Take a look at their VIP Gift website for more details.

Google has provided this guidance on how to create a Covid-19 post on your Google My Business page.