One of the real benefits of digital is the ability to track your marketing and analyse where traffic to your website is coming from. We recently discovered this great post explaining UTM tagging for Google My Business that will help you see GMB traffic more clearly within your analytics account.View the post here.
Google Ads has released a useful update to help local businesses trying to move goods during Covid-19: a curbside pickup indicator. This new feature is available for retailers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. Read the full article here.
Google has provided this guidance on how to create a Covid-19 post on your Google My Business page.
With the retail sector continuing to face tough times, Google are advancing their plans to make it free for merchants to sell on Google. From next week, search results on the Google Shopping tab will consist of free listings, helping merchants better connect with consumers, whether they advertise on Google or not.
Read the full article here.
Until now, Google allowed you to view the average position of the Ads you run but has now decided to remove this feature and replace it with new metrics.
Instead, we will see the following new metrics, which we can target and use to measure campaign success:
Google have stated ‘These new metrics give you a much clearer view of your prominence on the page than average position does’. We’re ready to familiarise ourselves with the new metrics and bidding strategies for our clients’ Google Ad campaigns!
Since a higher percentage of users now access Google Search with a mobile device rather than desktop, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. So, it’s now vital that Googlebot can access and render your mobile page content and resources, so make sure your website works as well on mobile as it does on desktop!
Google has redesigned the look of its mobile search results. Here’s an interesting post from industry experts, Moz, on whether this is good for Ads or Brands.