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Fellowship at the Ecommerce Expo

Fellowship at the Ecommerce Expo

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Fellowship

Our Client Services Director, Matt Johnson, and Lead Developer, Alex Gant, are in London today, attending the Ecommerce Expo. This is the UK’s biggest event for retail, eCommerce and marketing technology, with 10,000+ retailers and brands in attendance.

Matt and Alex will be looking for new ideas and inspiration, as well as making lots of new contacts and no doubt enjoying a bit of hospitality as they explore the ExCel exhibition centre. They’ll be sharing their findings in a blog next week.

New insights and predictions in Google Analytics 4

New insights and predictions in Google Analytics 4

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Fellowship

We're really excited about the new release of Google's web analytics platform, Google Analytics 4. The latest version has a new property type that features deeper audiences integration with Google Ads, AI-powered insights and predictions, cross-device measurement capabilities and more granular data controls.

To learn more about Google Analytics 4, read this post from Search Engine Land.

UTM Tagging for Google My Business

UTM Tagging for Google My Business

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Fellowship

One of the real benefits of digital is the ability to track your marketing and analyse where traffic to your website is coming from. We recently discovered this great post explaining UTM tagging for Google My Business that will help you see GMB traffic more clearly within your analytics account.

View the post here.

 

New Google Shopping ‘Curbside Pickup’ will help retailers during Covid-19

New Google Shopping ‘Curbside Pickup’ will help retailers during Covid-19

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Fellowship

Google Ads has released a useful update to help local businesses trying to move goods during Covid-19: a curbside pickup indicator. This new feature is available for retailers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. Read the full article here.

Create a Covid-19 post on Google My Business

Create a Covid-19 post on Google My Business

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Fellowship

Google has provided this guidance on how to create a Covid-19 post on your Google My Business page.

It’s now free to sell on Google

It’s now free to sell on Google

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Fellowship

With the retail sector continuing to face tough times, Google are advancing their plans to make it free for merchants to sell on Google. From next week, search results on the Google Shopping tab will consist of free listings, helping merchants better connect with consumers, whether they advertise on Google or not.

Read the full article here.

Google removes average position and introduces new metrics

Google removes average position and introduces new metrics

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Fellowship

Until now, Google allowed you to view the average position of the Ads you run but has now decided to remove this feature and replace it with new metrics.

Instead, we will see the following new metrics, which we can target and use to measure campaign success:

  • Top impression rate
  • Absolute top impression rate
  • Top impression share
  • Absolute top impression share

Google have stated ‘These new metrics give you a much clearer view of your prominence on the page than average position does’. We’re ready to familiarise ourselves with the new metrics and bidding strategies for our clients’ Google Ad campaigns!

Google starts mobile first indexing

Google starts mobile first indexing

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Fellowship

Since a higher percentage of users now access Google Search with a mobile device rather than desktop, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. So, it’s now vital that Googlebot can access and render your mobile page content and resources, so make sure your website works as well on mobile as it does on desktop!

Read Google’s best practice article here.

Redesign of Google’s mobile search results

Redesign of Google’s mobile search results

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Google has redesigned the look of its mobile search results. Here’s an interesting post from industry experts, Moz, on whether this is good for Ads or Brands.