‘The Brand Book’ by Daryl Fielding

If you read only one book on brand building, make it this one.

It’s a thorough and easy read, covering brand strategy and execution, with some handy frameworks and templates. It’s also stacked with great examples.

It covers far too much ground for me to do it justice here – you’re going to have to read it for yourself.

If you read two, make the other one ‘You Are A Fish’ by Nick Liddell.

These two are outstanding, recent additions to the many excellent brand books are available. Those by Marty Neumeier, Michael Johnson and Emily Heyward spring to mind.

Happy reading and learning.