Business Book Insights
If you’ve come straight here, welcome to Fellowship.
We’re WordPress specialists, developing enterprise level websites, multisites and WooCommerce sites.
We combine technical expertise with strategic thinking and creative excellence – hence our enthusiasm for these books.
Happy reading.
Do let us know if we can help you with developing your website, brand or business strategy.
‘Mastering Uncertainty’ by Matt Watkinson
A big winning bet can more than cover the cost of many losing ones. Real winners take calculated risks.
‘Re:Align’ by Jonathan Trevor
There is no one-size fits-all approach to management. The best approach aligns to the unique context of each enterprise.
‘Branding in Five And a Half Steps’ by Michael Johnson.
Where are you now? Where could you be? Can you get there?...
‘The Science of Storytelling’ by Will Storr
Every story = ‘something changed’. Great opening lines create curiosity and hint at troubling change to come...
‘You are a fish – this is the truth about brands’ by Nick Liddell
An excellent, no nonsense, easy to read guide to the world of brands...
‘Understanding Michael Porter’ by Joan Magretta
The essence of strategy is choosing what not to do. Strategy is the antidote to competition...
‘Strategy beyond the hockey stick’ by Bradley, Hirt & Smit
Three of McKinsey's top strategists looked at publicly available information for thousands of companies...
‘The Brand Book’ by Daryl Fielding
If you read only one book on brand building, make it this one...
‘The Crux’ by Richard Rumelt
A worthy successor to ‘Good Strategy, Bad Strategy’, this book sets out Rumelt’s approach to tackling tricky business problems...
‘Iconic Advantage’ by Soon Yu with Dave Birss
Iconic Advantage is a strategy to create lasting differentiation and build deeper relationships...
‘Different – escaping the competitive herd’ by Youngme Moon
Business has been reduced to packaging meaningless distinctions as true differentiation...
‘Zag’ by Marty Neumeier
A brand is a person’s gut feeling about a product, service or company. Brand is not what you say it is, it’s what they say it is...
‘Obsessed’ by Emily Hayward
The core message of this book: "You brand is the engine of your business"...
‘Building A Story Brand’ by Donald Miller
Pretty websites don’t sell things. Compelling stories sell things. Most marketing fails because it’s too complicated...
‘Into The Woods’ by John Yorke
It’s impossible to do justice to the detail and richness of this book in a few lines...