Business Book Insights
If you’ve come straight here, welcome to Fellowship.
We’re WordPress specialists, developing enterprise level websites, multisites and WooCommerce sites.
We combine technical expertise with strategic thinking and creative excellence – hence our enthusiasm for these books.
Happy reading.
Do let us know if we can help you with developing your website, brand or business strategy.
‘Branding in Five And a Half Steps’ by Michael Johnson.
Where are you now? Where could you be? Can you get there?...
‘You are a fish – this is the truth about brands’ by Nick Liddell
An excellent, no nonsense, easy to read guide to the world of brands...
‘The Brand Book’ by Daryl Fielding
If you read only one book on brand building, make it this one...
‘Iconic Advantage’ by Soon Yu with Dave Birss
Iconic Advantage is a strategy to create lasting differentiation and build deeper relationships...
‘Different – escaping the competitive herd’ by Youngme Moon
Business has been reduced to packaging meaningless distinctions as true differentiation...
‘Zag’ by Marty Neumeier
A brand is a person’s gut feeling about a product, service or company. Brand is not what you say it is, it’s what they say it is...
‘Obsessed’ by Emily Hayward
The core message of this book: "You brand is the engine of your business"...