News & Insights

12 ways a great website can help to grow your business
Websites are powerful platforms for attracting, engaging, and converting potential customers. Here’s how a high quality website will help you grow your business.

What you need to know about HPOS – WooCommerce’s new High Performance Order Storage
WooCommerce is introducing a new feature called High Performance Order Storage (HPOS) in August 2023 to improve the performance of online stores. We explore the benefits and implications of this update.

We won UK Dev Agency 2023 at UK Dev Awards
Fellowship are winners at the UK Dev Awards 2023, winning the Dev Agency of the Year (medium sized) award and being finalists in two other categories.

Google Analytics 4: What it is and why you need it
Google Analytics 4 is the next-generation measurement solution for web and app analytics. But what exactly is it, and why do you need it?

E-commerce takeaways from the 2022 Expo
Much has changed in E-commerce, but we still need to keep the customer ‘front and centre’ within our designs, user journeys and content.

Improving e-commerce product galleries
Most E-commerce product galleries look much the same. We think there’s a better and more effective way to present them.

Website usability – some valuable lessons
We have some valuable lessons on website usability from when we built a new website for the NHS Suffolk and NE Essex Integrated Care Board.

Running a WordPress security audit in 2022
It’s incredibly important to keep the security of our systems (and, more importantly, the data within them) under constant review. With that in mind, this post looks at how we audit our WordPress website in 2022.

The case for WooCommerce database optimisation
We look at the options to improve the responsiveness of a site that has begun to slow down, focusing on data optimisation of WooCommerce, the most popular e-commerce platform for WordPress.

What are Core Vitals and how do they impact WordPress websites?
A brief look at what core vitals are and how they impact WordPress-based websites. Core vitals are another example of the ever-changing nature of the web and the importance of websites in embracing these changes for the benefit of their users.

Retrospective project: Sea Life website for Merlin Entertainments
Fifteen years on, I can clearly remember this huge project for Merlin Entertainments. It was the biggest website I’d worked on. The brief had some very challenging creative requirements – which was exciting!

Meet the team: Mike
Our latest recruit, Wordpress Developer Mike Onslow, has been with us since November 2021. In that short time, he’s already worked on websites for SaveMoneyCutCarbon, Black Sheep Brewery, Baldwins, Portable Space and Inspire Suffolk. And developed a tool for customers of ...

WordPress 5.9 – what’s new?
WordPress 5.9 was released on 25 January 2022. It offers a taste of what the future holds for the world’s most popular content management system. The Wordpress team isn't afraid to make big changes. The 2018 release of Gutenberg, their “Block Editor”, revolutionised the ...

Retrospective project: flexibletrips brochure and website for Thomas Cook
Intro Back in 2005, Fellowship was made up of just two people – Founder & Director, Darren Hickey (a graphic / web designer by trade) and David Vary, a full time graphic designer. Working from his dining room office wasn’t exactly easy and wasn’t fully disclose...

What does your brand name say about your business?
Successful businesses are strong on branding, a key element of which is naming. Your brand name is often the first impression people get of your business. You need to choose it wisely. Does your choice of brand name project the type of brand you want to be seen as? Is it ...