WordPress Multisite – a game changer for bigger businesses
Managing multiple websites across several related businesses, locations or brands can be a real pain. Developing and updating each site individually takes considerable time and effort. It’s hard to avoid inconsistencies in brand style and content. Also to ensure security policies and standards are properly enforced across all sites.
WordPress Multisite is the ideal solution to tackle these challenges. It provides a robust platform for managing many websites from a single dashboard.
Here are nine reasons why your business should consider switching to a multisite platform such as WordPress Multisite.
1) A Unified Digital Ecosystem
One of the biggest advantages is the ability to manage an entire network of websites under a single umbrella platform. For larger businesses, this can be a game changer. It streamlines the management of your online assets and securely delegates CMS access to multiple users across the network. This makes it easy to maintain your brand style and standards. Also to enforce security policies, and ensure consistent design and content.
With a WordPress Multisite network you can access all your regional websites, product microsites, translated content and campaign landing pages from one dashboard. This saves you time and encourages better collaboration across different regions and departments.
2) Cost-Effective Scalability
As your business grows, scalability becomes more important. Your online presence has to expand to accommodate new products, services, markets and territories. WordPress Multisite overcomes the hassle of creating and managing a myriad of individual sites and their associated CMS, servers etc. You can just add new sites within the existing Multisite network.
This saves development and hosting costs, plus time on CMS training for staff. Your new sites inherit the functionality and design of the existing ones, but can also be modified individually.
3) Efficient Content Management
Publishing regular, quality content is crucial to the success of your digital marketing. With a WordPress Multisite, content management is no longer a time consuming, repetitive chore. You can create, edit, and publish content across many websites from one location. All your web properties can be up to date with your latest company and product information.
Built-in user roles and permissions can give access to designated team members and external agencies. So you can streamline content creation while maintaining security and control.
4) Streamlined Updates and Maintenance
Keeping multiple websites up to date is a major challenge. With WordPress Multisite you can update plugins, themes, and software for all your sites simultaneously. This reduces the likelihood of security threats and ensures your sites are performing as well as they can.
Our WordPress Multisite networks come with centralised backups and monitoring tools. These make it easy to troubleshoot issues and ensure all sites are running smoothly. You not only save time but also minimise downtime and potential lost revenue.
5) Enhanced Security
Security is a major concern when dealing with multiple sites. WordPress multisites have robust security features including strengthening to mitigate the OWASP top 10 security threats. A single point of entry for admin tasks means you can easily apply two-factor authentication and strong password policies. We carry out regular security audits on all our WordPress Multisite installations.
6) Consolidating Data and Analytics
You can access, consolidate and analyse consistent data from all your websites in one place. This means your marketing team can get deeper insights into user behaviour, track KPIs, and make data-driven decisions to improve their activities.
7) Brand Consistency and Customisation
Maintaining consistency is essential for building customer trust and brand recognition. Multiple websites make this a significant challenge. WordPress Multisite allows you to apply customisable templates and themes across your network.
You can create standard templates, fonts, colours and other graphic devices. Every site in your network can be on brand, while allowing for customised content and functionality where needed.
8) SEO Benefits
Search Engine Optimisation (SEO) plays a critical role in driving organic traffic to your websites. By hosting multiple websites under a single domain name, you can expect to see a boost to your SEO efforts. Resulting in improved search engine rankings and visibility across all sites.
9) Streamlined Collaboration
In bigger businesses collaboration is crucial to effective marketing campaigns. With WordPress Multisite you can streamline activity across teams, regions and departments. Content creators, designers, and developers can work together in the same framework, simplifying communication and project management.
Conclusion
Large businesses need efficient, scalable, and secure solutions to manage their online presence. WordPress Multisite gives you a powerful platform that addresses these needs. It can enhance your own marketing efforts and help you stay ahead of your competitors.
At Fellowship we’re experts in developing bespoke WordPress websites and Multisite networks. Learn more about our WordPress Multisite specialism here, or see examples in our Client Stories here.
To discuss your website needs, call us on 01284 830888, or email [email protected].