26 Benefits of Migrating Your Website to WordPress
WordPress is the world’s most popular content management system (CMS), powering around 43% of the internet, including sites for NASA, the New York Times, and The White House.
This widespread adoption is a testament to its versatility, robustness, and scalability. It is an ideal choice for businesses needing a reliable platform for large-scale websites, multisites, and E-commerce ventures.
Here are the benefits of migrating your enterprise website to WordPress:
Hugely flexible
1. Flexibility Across Your Business Needs
WordPress is incredibly versatile. It is suitable for a variety of enterprise applications, from corporate websites, to integrated multisites and complex E-commerce sites. It has the tools and features to adapt and cater for a variety of needs, making it the ideal choice if your business is looking to expand or diversify its online presence.
2. Customised for Your Unique Brand Identity
With WordPress, the possibilities for customisation are endless. We can use this to create a distinctive online presence that aligns perfectly with your brand guidelines and visual identity. WordPress’s vast ecosystem of plugins and ease of customisation allow us to create a distinctive and bespoke online presence with functionality tailored to your unique requirements.
3. Scalability to Grow with Your Business
Scalability is a crucial feature for any enterprise-level CMS. With the right underlying infrastructure, WordPress is eminently capable of supporting your business as it expands. It can handle increased traffic and content effortlessly, ensuring your website remains robust and reliable as your business grows.
4. Reducing Your Operational Costs
Compared to other CMS platforms, WordPress is a cost-effective solution thanks to its minimal server resource requirements and straightforward maintenance. The reduced time and expense involved in website upkeep makes WordPress an economical choice if your business wants to maximise its online presence at a reasonable price.
5. Open-Source Flexibility for Custom Development
As an open-source platform, we can develop and customise WordPress to meet your unique requirements. This flexibility is ideal if your business wants to develop proprietary solutions or to adapt the CMS to specific operational workflows. We’ve done this with the EcoWise online sustainability platform for SaveMoneyCutCarbon and a bespoke booking system for recruitment agency, Opus Teach, to fill temporary teaching placements for schools.
6. Advanced Functionalities for Complex Enterprise
WordPress supports a wide range of advanced features. These include multilingual support, multi-user environments, and accessibility tools. This makes it ideal for complex enterprise websites supporting multiple brands or operations across multiple territories.
7. Extensive Widget Options for Enhanced Site Features
As well as supporting third-party services which provide dedicated APIs, WordPress also supports ‘widgets’ for these services. This makes it simple to embed functionality from third-party marketing and customer engagement platforms like Hubspot, Pardot and Unbounce.
8. Broad Integration with Your Business Systems
WordPress’s ability to integrate with a wide range of business tools and services is a significant advantage. With a huge range of available plugins and APIs, WordPress is compatible with CRM platforms such as Salesforce, digital marketing tools like Hubspot and accounting software such as Sage, giving you a unified and efficient digital business ecosystem.
9. Multilingual Capabilities for International Businesses
WordPress’s multilingual support is vital for enterprises operating on an international scale. Popular plugins like WPML enable you to create multilingual websites, expanding your business’s reach to a global audience.
10. Efficient Multisite Management
WordPress’s Multisite functionality means your business can run many websites from a single CMS installation. This feature is especially beneficial if you have multiple brands and regional sites, as it streamlines site management and reduces costs.
11. WooCommerce Integration for E-commerce
If your business involves online sales, WordPress integrates seamlessly with WooCommerce, the world’s leading E-commerce platform with a 39% market share in 2023. This provides a comprehensive solution for creating fully functional online stores, complete with product listings, shopping carts, and secure payment processing.
12. Data Portability for Strategic Flexibility
WordPress enables easy data export, enabling your businesses to maintain flexibility and control over its data. This feature is crucial for enterprises that need to adapt quickly to changing market conditions or strategic shifts.
Easy Content Management
13. Ease of Use for Your Team
WordPress is renowned for its user-friendly interface. This simplifies the job of managing large-scale websites thanks to its intuitive dashboard, easy navigation and a visual editor that makes creating and editing content as easy as drafting a document. Site owners can make updates and changes without relying on technical support, saving significant time and resource for your marketing and admin teams.
14. Content Management for Extensive Portfolios
WordPress’s robust CMS can comfortably manage a substantial volume of content. This is crucial if your business has extensive information and media portfolios, as it enables your team to organise and distribute a wide range of content efficiently.
15. Powerful Media Management for Dynamic Content Display
With an intuitive media management system, WordPress simplifies the process of adding and managing rich media content, including images, videos, podcasts and other files. This helps you keep your websites visually engaging and dynamic.
High Performance
16. Optimised Website Performance
Website performance is critical for your user engagement and SEO. WordPress websites tend to load faster than those built on other platforms, providing a better user experience and contributing to better search engine rankings. This is particularly important when you have an enterprise-level operation handling large amounts of traffic and data.
17. Reliable Performance for High Traffic Demands
WordPress websites are renowned for their reliability and speed, crucial for enterprise websites that experience high traffic volumes. This reliability ensures you can maintain a smooth user experience even during peak traffic periods without compromising performance.
18. Mobile Responsiveness for Easy User Engagement
Having a responsive website is essential in today’s world. WordPress ensures your enterprise websites are optimised for all devices, providing a seamless user experience and enhancing engagement across all devices.
19. Ensuring Accessibility for all Audiences
WordPress places a strong emphasis on accessibility, ensuring its websites are usable for all users, including those with disabilities. This commitment aligns with global web standards and broadens the reach of your websites to a more diverse audience.
High Security
20. Robust Security for Your Protection
Security is paramount. WordPress provides robust features to protect you from common cybersecurity threats. Thanks to regular updates and a large community of developers working on security enhancements, it’s a secure choice for protecting your vital business data and customer information.
Excellent SEO
21. Inherent SEO-Friendly Design to Enhance Your Reach
With a structure that’s optimised for search engines, WordPress helps you improve the visibility and ranking of your web pages. It does so through customisable permalinks, automatic title tags and meta descriptions, and easy content creation, along with powerful SEO plugins like the industry leading Yoast SEO.
22. Optimising your SEO for Visibility
WordPress is designed with SEO in mind. With its clean codebase, optimisation plugins and SEO-friendly features it can help improve the visibility of your website in search engine results pages (SERPS), leading to increased traffic, customers, and revenue
Comprehensive Support
23. Expert Support Network
Alongside our in-house expertise, we have access to the vast community of WordPress users, developers, and industry experts. This gives us a constant source of the latest technical advice and best practice, ensuring we support your websites effectively.
24. Continuous Evolution with Regular Updates
One of the key strengths of WordPress is its continuous evolution. Regular updates not only improve its functionality and security but also ensure your websites conform to the latest web standards and technologies. Unlike some CMS platforms that stagnate or become outdated, WordPress constantly evolves, so your website stays modern and functional.
25. Responsive Community Support for Problem-Solving
The WordPress community provides extensive resources for troubleshooting, learning new features, and staying abreast of the latest developments. Combining our in-house expertise with this wider support ensures we can resolve any issues quickly and efficiently.
26. Diverse Ecosystem Providing Tailored Solutions
The vast ecosystem surrounding WordPress includes developers, designers, and consultants specialising in a range of services. Being part of this network helps us offer custom solutions, optimisation services and expert support tailored to your specific needs.
Conclusion
Migrating a website to WordPress offers a strategic advantage for enterprises, by providing a scalable, secure, and efficient platform for online operations.
Its ease of use, combined with a wide range of advanced functionalities, makes WordPress a prime choice for businesses seeking a robust, high-performing online presence.
Whether for large-scale corporate websites, multisites, or comprehensive E-commerce websites, WordPress stands out as the ideal solution for sophisticated business needs.
Expert help and advice
Our award winning team of WordPress experts can guide and support you in developing the ideal website ecosystem to power the growth of your business.
Call us on 01284 830888 or fill in our enquiry form.