News & Insights
Google Analytics 4: What it is and why you need it
Google Analytics 4 is the next-generation measurement solution for web and app analytics. But what exactly is it, and why do you need it?
E-commerce takeaways from the 2022 Expo
Much has changed in E-commerce, but we still need to keep the customer ‘front and centre’ within our designs, user journeys and content.
What does your brand name say about your business?
Successful businesses are strong on branding, a key element of which is naming. Your brand name is often the first impression people get of your business. You need to choose it wisely. Does your choice of brand name project the type of brand you want to be seen as? Is it ...
What’s your marketing problem?
What we do isn’t rocket science. Nor is it easy. If it was, there’d be a lot more businesses building brilliant brands and enjoying significant growth.
Brand your business to get you noticed
When you look at your business alongside the competition, does it grab attention? Or does it look much the same as others in your sector?
To make it big, think small
‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...
Rebrand or refresh – which is right for you?
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that infl...
Isn’t it time your business took branding seriously?
Even some sizeable businesses think branding means little more than a new or refreshed logo. And that a simple design job ticks the branding box. Which means we marketers have failed to sell the importance and impact of a strong brand. Ironic, given we’re in the business of per...
How to make your business as special as a Spitfire
I took my son to the air museum at Duxford at the weekend. We marvelled at the Concorde, soaked in the atmosphere of the WW2 Operations Room and competed to see who has the faster reactions. (Modesty prevents me saying more.) After lunch in the café, we walked among the old p...
How to judge creative work
So, your agency/designer/copywriter just presented you with some new creative work. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it. Not least because it’s very different from what you’re used to. While you dislike giving ne...
Do you struggle with business strategy?
Relax. You’re not alone, many businesses struggle to develop a clear and cohesive business strategy. Don’t relax too much. This stuff really matters. I once asked the MD of a new client whether he had a business strategy. Back came the answer, “Our strategy is growth.” ...
Are you investing enough in building your brand?
“Your brand is the future cash flow of your business.” So says Tim Ambler, arguably Britain’s greatest marketer. A strong brand enables you to charge more for your products and services, ride out economic downturns and attract higher quality clients and staff. Yet, many bu...
Four ‘big brand’ lessons to boost your business
It would be easy to think ‘everyday’ businesses on a budget have little in common with how billion dollar brands tackle their marketing. But if you would like to attract more customers and outsmart the competition, then read our four 'big brand' lessons to apply to your business.
Improve your SEO in 2018
As a marketing agency, we understand SEO but we also understand that for many of our clients, it can often feel like a mystery - which is why we've put together this jargon-free tick list for you to read through. Long gone are the days of trying to trick Google or other search e...
Our key findings from WordCamp 2017 – The Annual WordPress Conference
As Wordpress specialists, the Fellowship team recently attended WordCamp, London 2017. Packed with sessions from industry experts, there were some really interesting points to take away with us, some of which are likely to be helpful and beneficial to our clients.