News & Insights
How to increase E-commerce sales
The golden rule with eCommerce is to make it as easy as possible for people to buy from your website. This list of useful tips will increase conversions and generate more revenue from your online shop.
What’s your marketing problem?
What we do isn’t rocket science. Nor is it easy. If it was, there’d be a lot more businesses building brilliant brands and enjoying significant growth.
Brand your business to get you noticed
When you look at your business alongside the competition, does it grab attention? Or does it look much the same as others in your sector?
To make it big, think small
‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...
Rebrand or refresh – which is right for you?
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that infl...
How to make your business as special as a Spitfire
I took my son to the air museum at Duxford at the weekend. We marvelled at the Concorde, soaked in the atmosphere of the WW2 Operations Room and competed to see who has the faster reactions. (Modesty prevents me saying more.) After lunch in the café, we walked among the old p...
How to judge creative work
So, your agency/designer/copywriter just presented you with some new creative work. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it. Not least because it’s very different from what you’re used to. While you dislike giving ne...
Do you struggle with business strategy?
Relax. You’re not alone, many businesses struggle to develop a clear and cohesive business strategy. Don’t relax too much. This stuff really matters. I once asked the MD of a new client whether he had a business strategy. Back came the answer, “Our strategy is growth.” ...
Are you investing enough in building your brand?
“Your brand is the future cash flow of your business.” So says Tim Ambler, arguably Britain’s greatest marketer. A strong brand enables you to charge more for your products and services, ride out economic downturns and attract higher quality clients and staff. Yet, many bu...