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Case Study

Cambridge Econometrics Rebrand

Sector:
Professional Services
Employees:
50+
Client Contact:
Communications & Marketing Manager

We rebranded Cambridge Econometrics to better reflect the quality, breadth and impact of their work. As well as a new visual identity and website, we created a strapline – clarity from complexity – to capture the essence of what the company does.

THE OBJECTIVE

Cambridge Econometrics provides decision makers around the world with robust insights into complex challenges.

They commissioned us to create a new visual identity and website, as their existing ones were very dated. We also developed a strapline – clarity from complexity – to capture and communicate the essence of what they do.

OUR SOLUTION

We ran a workshop with the senior team to clarify CE's ambitions and strategy. Together with a review of target clients, a competitor analysis and 1:1 interviews, this shaped our creative brief.

Initial visual concepts were shared with the whole team for feedback and discussion. This session also worked on refining the firm's values and its value proposition.

We directed a photoshoot to capture fresh images of the team and designed a set of bespoke icons to represent the sectors Cambridge Econometrics work in.

We produced a comprehensive set of new marketing materials, including stationery, a corporate booklet, posters, roller banners and brand guidelines.

The Result

We launched the new brand and website in tandem with a reception and media publicity to celebrate 30 years of Cambridge Econometrics.

The rebrand has played a key role in the company’s recent growth. Staff numbers have increased by around 50% and the company has opened two new offices in Europe.

I've been really pleased with the process and the outcome of our rebranding project. It's been thoughtful, strategic and challenging when necessary. Most importantly, Fellowship have captured the essence of our brand and communicated it in an engaging and authoritative way.
Phil Summerton Managing Director, Cambridge Econometrics