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We rebranded Cambridge Econometrics to better reflect the quality, breadth and impact of their work. As well as a new visual identity and website, we created a strapline – clarity from complexity – to capture the essence of what the company does.
BUSINESS GROWTH AFTER 6 YEARS
Cambridge Econometrics provides decision makers around the world with robust insights into complex challenges.
They commissioned us to create a new visual identity and website, as their existing ones were very dated.
We ran a workshop with the senior team to clarify CE’s ambitions and strategy. Together with a review of target clients, a competitor analysis and 1:1 interviews, this shaped our creative brief.
Initial visual concepts were shared with the whole team for feedback and discussion. This session also worked on refining the firm’s values and its value proposition.
Photography and iconography.
We directed a photoshoot to capture fresh images of the team. We also designed a set of bespoke icons to represent the brand values and sectors that Cambridge Econometrics work in.
We produced a comprehensive set of new marketing materials, including stationery, a corporate booklet, posters, roller banners and brand guidelines.
Designing Microsoft templates.
Cambridge Econometrics’ core product is its insightful research and reports. We gave them a new look, creating a template in Microsoft Word, designed to do justice to the quality of their work.
We also developed a new style of Powerpoint decks to make staff presentations consistent and impactful.
WordPress Multisite solution.
When Cambridge Econometrics opened for business in North America, they commissioned us to build a dedicated US website to promote their services. We extended their existing WordPress website to deliver their new dedicated US site.
E3ME model website.
We also built a dedicated website for their E3ME model – the most advanced econometric model in the world.
We launched the new brand and website in tandem with a reception and media publicity to celebrate 30 years of Cambridge Econometrics.
The rebrand has played a significant role in the company’s growth, delivering the following results after 6 years.
- 120% increase in turnover
- 40% increase in employees
- 3 new international offices opened: Belgium, Hungary and USA.
Phil Summerton Managing Director, Cambridge Econometrics
Fellowship’s brand transformation process and marketing support have been invaluable to helping us grow in the UK and beyond. As well as having a far more engaging and authoritative visual identity and website, our team is now aligned behind a clear and distinctive purpose, proposition and values. As a result, we can present to prospective clients with a clarity and confidence that have proven very attractive.