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- Various Business Departments
DP World London Gateway is the UK’s most advanced, integrated logistics hub. It consists of a deep-sea container terminal and Europe’s largest logistics park. Since 2008, we’ve worked closely with their marketing, sales, operations and HR teams to deliver hundreds of projects. Here’s a snapshot of how we’ve helped them grow from an empty 1,500 acre site with a handful of staff, to a £182 million turnover business employing over 1,000 people.
Sharing the Vision
When we started working with DP World London Gateway in 2008, the 1,500-acre site was empty and there was a very small team in place.
We began by learning about the logistics industry, supply chains, and understanding DP World London Gateway’s vision, USP and future plans.
One of our first projects was to create a series of interactive presentations to communicate London Gateway’s vision and future plans to stakeholders including government ministers, partners, potential customers and staff.
These ranged from phased build-out presentations to UK distribution models demonstrating the benefits of London Gateway’s integrated container port and logistics park.
One presentation focused on a £70 million Highway Works project in conjunction with the Department for Transport. DP World made a significant financial contribution to upgrades to J30 of the M25 and multiple roundabouts on the A13.
Working from civil engineering drawings, we illustrated the existing and proposed roads and junctions, then created animated presentations showing traffic flows.
Creating brand assets
Once building works commenced, DP World’s head office in Dubai commissioned us to create the brand assets and guidelines for London Gateway.
As the external brand guardian, we designed and oversaw the implementation of all branded signage, protective clothing and machinery for the site. This included the main gate entrance sign, automated stacking cranes and some of the world’s largest quay cranes at 138m high.
An early challenge was to communicate London Gateway’s USP to their target customers – senior supply chain managers.
Consumers are the most important component of a supply chain. With 40% of the population of England & Wales living in London and the South East, London Gateway’s location offers considerable advantages and cost savings.
With our CGI partner, we created a series of stunning adverts for trade publications to demonstrate London Gateway’s close proximity to this densely populated consumer market.
Leading up to the opening, we produced a series of infographics and presentations to communicate another benefit – its integrated container port and logistics park.
We used ONS data to visualise key logistics information such as import and export locations and road haulage costs. These demonstrated the potential savings London Gateway offers over rival ports.
We’ve designed and supplied signage, banners, flags and invitations for over 40 events at DP World London Gateway, including:
- The grand opening event in 2013.
- The first ever UK to China export train – a 7,500-mile journey that departed London Gateway in 2017.
- The ‘United for Wildlife’ event, attended by HRH, the Duke of Cambridge.
High profile event
In June 2013, Prime Minister David Cameron delivered a keynote speech on global trade at DP World London Gateway to 200 business leaders.
With just a few days’ notice, we designed and supplied 75sqm of foamex boards for their presentation suite. We also produced a range of banners and signage for the event.
Open for business
After more than a decade of planning and construction, London Gateway’s container port welcomed its first scheduled container ship on 7th November 2013.
During the build up to the grand opening, we produced a range of essential operational forms and materials.
Rolling out a rebrand
DP World is a leading logistics company with annual revenues in 2021 of $10 billion and over 100,000 staff.
When they rebranded in 2016, the marketing team asked us to create the new brand assets and materials for London Gateway. This included:
- Corporate stationery, envelopes, pocket folders and email signatures.
- Excel, Word & Powerpoint templates.
- Sales and marketing collateral.
Social media banners & campaigns
We created image assets and post templates for London Gateway’s Twitter, Facebook & LinkedIn pages.
We also designed a social media campaign focusing on consumer statistics relating to Christmas gifts.
Large format graphics
We applied the new brand to popup stands and banners for London Gateway’s headquarters and numerous exhibitions, including the UK’s leading logistics event – Multimodal.
We designed a series of advert templates for trade publications and we redesigned the quarterly Gateway News newsletters.
We’ve worked on many website projects for London Gateway, starting with their main marketing website in 2008.
This was followed by a number of websites that we designed and built on WordPress. These included:
- a Highway Works website to keep the local community informed of road closures and diversions during the build.
- Travel Plan, which provides 1,000+ employees with crucial information on transport to and from London Gateway.
Bespoke shipping services map
By 2016, the major shipping services were calling at London Gateway. Using D3.js technology, we designed and built an interactive map for the website, allowing users to see – and learn more about – these services.
Fully responsive, the tool shows colour-coded shipping services and enables users to toggle them on & off, animate the routes, zoom in & out and pan around the map.
DP World websites
After successfully delivering multiple websites for London Gateway, we began working with DP World UK’s head office to design a number of websites including:
- The DP World suite of websites for its UK/Europe business units.
- Branding and website design for Emerging Talent – a graduate and apprenticeship program.
- P&O Maritime Logistics – a leading provider of marine solutions to the global energy industry.
Over the years, we’ve created a range of promotional campaigns with departments including HR and Sustainability.
We’ve also produced employee campaigns to raise awareness on important on-site issues such as littering and safety.
Supercharged advertising campaign
To grab the attention of retail company board directors & senior supply chain managers, we created a stunning, futuristic flying container ship that communicates the efficiency offered by London Gateway’s unique port and park combination.
We incorporated the eye-catching visual into adverts for Retail Week, exhibition graphics and billboards.
View the full case study here.