You may have recently spotted we now promote ourselves as a ‘Google Partner’ & wondered what this really means? Google Partners is summarised by Google as ‘the programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts’.
As part of the programme and to become a partner, we were required to pass Google’s exams to ensure our knowledge meets the strict standard set for those responsible for managing AdWords campaigns. Along with passing exams, we are also required to meet Google’s minimum overall AdSpend requirements to prove we are both active and trusted.
Is this a good use of my marketing budget?
When choosing your method of advertising, two of the main points you should consider first are:
- Where are my Target Audience?
- What is my ROI (Return On Investment) likely to be?
With 3.5 billion searches carried out on Google each day, it is unlikely the users you are targeting are not using Google. But the key to targeting your users in the right way is knowing what they are searching for, where they’re likely to be located and refining your ads to ensure your brand remains at the forefront of customers’ minds instead of your competitors.
Google Ads can be highly refined to target customers but how do you know if these are working? We work closely with our clients to understand their business and goals, then measure and track the conversions. By linking a client’s AdWords and Google Analytics accounts, we can record invaluable data that shows the entire user journey from the ad’s impression on Google through to a successful conversion on the website.
This is particularly powerful for Ecommerce businesses as our reports can show what users are searching for, which advert they click on along with the web page they click through to and which product(s) they actually buy online. And, of course, if users are viewing your ads but not clicking on them, we can monitor this too and adjust them accordingly.
Compare this method of highly targeted digital advertising to other traditional methods such as newspaper adverts, where measuring the ROI can be much trickier!
Managing AdWords campaigns for you
Ok, so you now know we’re a certified Google Partner, but why should you choose a certified agency to run your ads?
Saving you both time and money, we ensure all of the campaigns we run are highly refined and receive the right quality clicks, not just lots of clicks. As a partner, we work with Google, which means the performance of Ads within our account are monitored, such as the CTR (click through rate), and we can also speak to Google directly without delay should the need arise. As a certified partner we are also regularly kept up to date with any changes and improvements to AdWords.
Finally, one of the main benefits of running AdWords campaigns is that they can be switched on and off at any time, should you decide to do so. This makes trialling a campaign for a particular product or service very simple to do and something we highly recommend.
If you would like to discuss how AdWords could benefit your business, please contact us and we will be happy to help.