Occasionally people refer to our agency as ‘The Fellowship’. I’ve always thought this sounds somewhat sinister. Rather like some kind of secret sect. Or as in ‘The Fellowship of the Ring.’ Actually, we’re just plain old Fellowship. But what’s the thinking behind ...
What we do isn’t rocket science. Nor is it easy. If it was, there’d be a lot more businesses building brilliant brands and enjoying significant growth.
When you look at your business alongside the competition, does it grab attention? Or does it look much the same as others in your sector?
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that influence ...
I still come across quite sizeable businesses that think branding means little more than a new or refreshed logo. And thus a simple design job ticks the branding box. Which means we marketers have failed to sell the importance and impact of a strong brand. Ironic, given we’re i...
So, your agency/designer/copywriter just presented something new. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it – not least because it’s very different from what you’re used to. While you dislike giving negative feedback...
Relax. You’re not alone, many businesses do. Don’t relax too much. This stuff really matters. I once asked the MD of a new client whether his business had a strategy. Back came the answer, “Our strategy is growth.” That’s not a strategy. That’s a woolly and rather...
“Your brand is the future cash flow of your business.” So says Tim Ambler, arguably Britain’s greatest marketer. A strong brand enables you to charge more for your products and services, ride out economic downturns and attract higher quality clients and staff. Yet, many bu...
It would be easy to think ‘everyday’ businesses on a budget have little in common with how billion dollar brands tackle their marketing. But if you would like to attract more customers and outsmart the competition, then read our four 'big brand' lessons to apply to your business.
If you value your brand then you'll want to ensure your company logo looks good, and is on-brand, at the range of sizes used for favicons and touch icons. This post gives you the guidance to achieve that along with helpful explanations and examples.