News & Insights
Retrospective project: Sea Life website for Merlin Entertainments
Fifteen years on, I can clearly remember this huge project for Merlin Entertainments. It was the biggest website I’d worked on. The brief had some very challenging creative requirements – which was exciting!
Retrospective project: flexibletrips brochure and website for Thomas Cook
Intro Back in 2005, Fellowship was made up of just two people – Founder & Director, Darren Hickey (a graphic / web designer by trade) and David Vary, a full time graphic designer. Working from his dining room office wasn’t exactly easy and wasn’t fully disclose...
Brand your business to get you noticed
When you look at your business alongside the competition, does it grab attention? Or does it look much the same as others in your sector?
To make it big, think small
‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...
How to judge creative work
So, your agency/designer/copywriter just presented you with some new creative work. You’re feeling a little uncomfortable. It’s sort of interesting, but you don’t really like it. Not least because it’s very different from what you’re used to. While you dislike giving ne...
The importance of good website imagery and how to achieve great pictures on your own site
It's a fact that most people will look at a website's images before reading the words on the page. In this post, we explain this in more detail and offer some great advice to ensure that the images on your website make a fantastic first impression.