The youngest member of our team, Web Developer Callum Hubert has been with us just over two years. Previously he was at Rubious. Callum’s a bit of a video games enthusiast, having built his own gaming pc. He also enjoys boardgames, binge watching TV shows and has recently be...
University of Suffolk Business School graduate, Matt Johnson, started his career at a digital marketing agency in Ipswich. He joined Fellowship a year later, as one of just five staff. Since then, Matt’s worked on account management, overseeing website projects and leading o...
Thoughts on the 'Log4Shell (CVE-2021-44228)' vulnerability and some suggestions on how to mitigate its effects.
David Ashcroft joined us a Web Developer two years ago when Rubious merged with Fellowship. Pre pandemic he and his wife were keen travellers, especially enjoying foreign foodie haunts. More recently his focus has been on cooking his own curries, local runs and exploring Suffo...
Our Lead Developer, Alex Gant, has been with us since 2013 - a veteran in Fellowship terms. During that time Alex has worked on a huge variety of websites, e-commerce sites and back office integrations. The clients he’s helped range from local businesses such as Shires Re...
Art college graduate, Greg Goodson, is our Senior Web Designer. He joined Fellowship at the end of 2019 when his company, Rubious, merged with us. A big sports fan, Greg supports Ipswich Town and went to see the Masters Snooker at Alexander Palace earlier this month. His all t...
Web Developer, Aaron Lewis, has been with Fellowship for a decade. Those ten years have seen London host the summer Olympics, Britain vote to leave the EU and Covid take over the world. Aaron says it feels just like a blur. “It’s gone so fast it’s hard to imagine ...
Many years ago, our Head of Strategy, Paul Lewis, spent a balmy summer selling oriental rugs to tourists in Istanbul’s Grand Bazaar. (Still his favourite job ever - apart from this one, of course). Paul’s a Certified Brand Strategist. This is a fancy way of saying he can h...
Fellowship founder, Darren Hickey, has had a lively career following a range of creative pursuits. Aged 13 he got heavily into the hip hop scene – music, graffiti and breakdancing. In his early years he did graffiti commissions ranging from friends’ bedrooms to youth clubs...
The golden rule with eCommerce is to make it as easy as possible for people to buy from your website. This list of useful tips will increase conversions and generate more revenue from your online shop.
What we do isn’t rocket science. Nor is it easy. If it was, there’d be a lot more businesses building brilliant brands and enjoying significant growth.
When you look at your business alongside the competition, does it grab attention? Or does it look much the same as others in your sector?
‘Think Small’ is arguably the greatest advertising campaign of all time. It’s how VW sold the Beetle – a small, ugly car beloved of nazi Germany – into a postwar America infatuated with Detroit gas guzzlers. The Beetle became a huge success and an enduring icon. And pa...
Your brand is your reputation. It’s how other people think and feel about your business. As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” You can’t control it. But you can improve it by managing the things you do that influence ...
I still come across quite sizeable businesses that think branding means little more than a new or refreshed logo. And thus a simple design job ticks the branding box. Which means we marketers have failed to sell the importance and impact of a strong brand. Ironic, given we’re i...